Sports in Action
McLane Group’s newest company, Sports in Action, manages and operates three major Texas sports properties. The iconic Dave Campbell’s Texas Football brand, The AT&T Red River Showdown, and The University Interscholastic League (UIL) join the McLane Group Family of Companies through the newly formed agency. With a rich background in sports, McLane Group’s first and most famous entity was the Houston Astros baseball club. The Texas sports tradition continues through Sports in Action. Together with Adam Hochfelder, veteran of the sports marketing industry, the McLane family brings the iconic Dave Campbell’s brand back home to the Lone Star State.
Additional business interests and consultative projects will operate under Sports in Action, which concentrates on sports related marketing. High Field Marketing, an operating entity, focuses on non-sports events and brand names.