McLane Group’s newest company, Sports in Action, manages and operates three major Texas sports properties. The iconic Dave Campbell’s Texas Football brand, The AT&T Red River Showdown, and The University Interscholastic League (UIL) join the McLane Group Family of Companies through the newly formed agency. With a rich background in sports, McLane Group’s first and most famous entity was the Houston Astros baseball club. The Texas sports tradition continues through Sports in Action. Together with Adam Hochfelder, veteran of the sports marketing industry, the McLane family brings the iconic Dave Campbell’s brand back home to the Lone Star State.
Additional business interests and consultative projects will operate under Sports in Action, which concentrates on sports related marketing. High Field Marketing, an operating entity, focuses on non-sports events and brand names.
Introduced in 1960, Dave Campbell’s Texas Football is the only publication to preview every team in Texas, from the NFL’s Dallas Cowboys and Houston Texans through every level of college football and the roughly 1,400 public and private high schools in the state that field football teams. The annual magazine known as “The “Bible of Texas Football” is issued each summer, prior to the start of pre-season football, and counts more than 400,000 loyal readers. Now well into his 80s, Dave Campbell remains the publication’s editor-in-chief. The Dave Campbell franchise includes the Texasfootball.com web site, the statewide radio program Dave Campbell’s Texas Football Radio Hour, the Texas Football Game Day television program broadcast by Fox Sports Southwest and the Texas Football Classic, a high school football event held at the beginning of each season at San Antonio’s Alamodome.
Sports in Action will likewise oversee game assets of The AT&T Red River Showdown under a consultative agreement with IMG. The AT&T Red River Showdown, held annually in Dallas’ iconic Cotton Bowl at Fair Park, features one of the greatest rivalries in American sports. Also known as the Red River Shootout and formerly named the Red River Rivalry, the event pits the University of Texas Longhorns against the University of Oklahoma Sooners in one of college football’s most-anticipated games each season.
Sports in Action will also sell sponsorships for Texas’ University Interscholastic League (UIL) public high school sports properties. UIL was created by The University of Texas at Austin to provide leadership and guidance to public school debate and athletic teachers. Since 1910, the UIL has grown into the largest inter-school organization of its kind in the world.
For many people, buying their copy of the DCTF summer edition is a big event for their year. It signals that the hot days of summer are almost done and high school and college football is around the corner.
—Drayton McLane Jr.