Sports in Action, a Texas high school sports marketing agency, manages and operates three major Texas sports properties – the iconic Dave Campbell’s Texas Football brand, The University Interscholastic League (UIL), and Texas Coach Magazine for the Texas High School Coaches Association. With a rich background in sports, McLane Group’s first and most famous entity was the Houston Astros baseball club. The Texas sports tradition continues through Sports in Action. Together with Adam Hochfelder, veteran of the sports marketing industry, the McLane family brought the iconic Dave Campbell’s brand back home to the Lone Star State after acquiring it in 2014. The team at Sports in Action has over 50 combined years of work in the sports industry in Texas. In January 2021, Dave Campbell’s Texas Football acquired Texan Live and rebranded it, Dave Campbell’s Texan Live which streams over 1000 live high school events every year.
Additional business interests and consultative projects operate under Sports in Action, which concentrates on sports related marketing.
For many people, buying their copy of the DCTF summer edition is a big event for their year. It signals that the hot days of summer are almost done and high school and college football is around the corner.
—Drayton McLane Jr.